This Christmas, Amazon is reminding shoppers that the big man red isn’t the only one making deliveries this year. We created dozens of banners, pre-roll, and social assets. Here are a few of my favourites that made the client-cut.
In the summer of 2021, between lockdowns one and three, the College of Family Physicians of Canada approached us about creating an emotional spot. They wanted to target women in their 40-60s facing the near-impossible challenge of looking after their aging parents, themselves, their partners, and their offspring. We created this spot as an appeal to this ‘sandwich generation’, that whether they’re facing physical, emotional, or mental health issues, their family physician is their first call.
The real estate world is cutthroat, crowded, and competitive. And that’s just buying a property. So, we helped Hersh Realty Group develop a new swagger to set them apart. We gave them a new look, a flexible template to use across all their channels, and a starter kit of complementary copy lines to help launch their new identity.
Strategy: Daniella Perruccio
Art x creative direction: Ekaterina Garipova
Copy x creative direction: Joel Cleroux
Client: LCBO
Product: Ready-To-Drink Category
For their 2017 spring and summer campaign, the LCBO wanted to refresh their RTD category. So, we gave the summer-inspired cooler class the title of ‘Ready-Mades’ and personified each of the products across 79 print, pre-roll, and OOH executions. Here's a taste.
Art Director: Carly Ouellette
Illustrator: Cameron Harapiak
Client: The Beer Store, Budweiser, and Bud Light
Product: Home Delivery
In the summer of 2018, The Beer Store and Budweiser felt this whole Internet fad might just be here to stay. So, they launched a digital campaign to announce you can now order beer online and have it delivered right to your door. (Provided you live in the GTA.) What a time to be alive.
Art Director: Casey Shea
CLIENT: Princess Margaret Cancer Centre
Product: Promotional Video
Every year the Princess Margaret Cancer Centre hosts a sunrise-to-sunset road hockey tournament with local celebrities, Olympians, and NHL enforcers. This year we focused the spotlight on the toughest of them all, a young woman who just beat cancer.
Client: Strongbow Apple Ciders
Product: Strongbow Gold
Strongbow overhauled their look for a sunnier, more premium feel. So, we pulled rich, stunning visuals from the new brand identity and paired them with taste cue and flavour profile headlines to create print and OOH pieces.
1 x Print
2 x OOH
Art Director: Yilma Campbell
Client: Dos Equis
Product: Instagram Launch
CHALLENGE
Launch Dos Equis Canada on Instagram
IDEA
Cut through the clutter on a photo centric digital platform with a unique, eye-catching piece of original artwork.
EXECUTION
Partner with a local illustrator to painstakingly hand-draw a 9 ft. tall map featuring 18 individual vignettes that play out across 123 posts. Taking over a hundred hours to complete, the map tells a few of the more "safe for work stories" of the Most Interesting Man.
RESULTS
Within two months we collected over 8,000 followers, hundreds of positive comments, and a massive organic reach.
Art Director: Yilma Campbell
